The Peoria Zoo was in need of a wayfinding app to help visitors navigate throughout the zoo. In addition to wayfinding, I included information about the exhibits and animals in the zoo. It was also a challenge to come up with ways to encourage visitors to keep coming back to the zoo. I created a rewards program that rewarded visitors for visiting the zoo, interacting with the app, and playing games or learning about the animals. The reward points are then redeemable for a free snack or even a free admission ticket. I also designed a tour guide named George the Giraffe to add more personality to the app design.