Creative Process

My creative process is important to my artistic outcomes because I have steps in place to ensure the best results. First I like to sketch and take notes on what I am thinking visually. I also jot down any important details I need to include in the design. Then I start to bring my sketches to life by starting digitally. Then, I keep tweaking areas that need improvements until I reach the final design. Finally, if a client wants adjustments to the design I make them to fit their liking. For this particular design, I created a logo for a new professional football team. I had to ensure it was sharp and exciting and had enough movement to come across as aggressive. For logos specifically, it is important to capture the energy, like making a sports logo aggressive and exciting.